Master Your Marketing

Discover practical strategies that will enhance your digital marketing and help you succeed online.

What is SEO and Why Does It Matter?

What is SEO and Why Does It Matter?

Search Engine Optimization—or SEO—is a term that may sound scary at first, but is simple when you break it down. It’s the process of optimizing your online content (website, blog or otherwise) for search engine algorithms like Google’s. Search engine algorithms are...