Master Your Digital Marketing
Discover practical strategies that will optimize your online presence and help your business succeed online.
In times of instability, many businesses feel pressure to step back from the market in order to regroup and prepare for the short-term consequences affecting their industry. But digital marketing—and especially SEO—isn’t an area that benefits from this retreat. Below are our thoughts on how you can lead your business through the coronavirus crisis for success on the other side.
The COVID-19 outbreak is having a big impact on several industries and digital advertising is not an exception. With the coronavirus pandemic, business owners are assessing their marketing efforts and wondering if it’s the best time to run online ads.
Here are some practical and creative ways to use video to stay in touch with your customers.
Here’s everything you need to know about Co-Watching on Instagram.
If you’re looking to pivot a live event to a digital one, check out this primer from Google’s own events and experienced marketing team.
To get started, all you need is a website that’s powered by WordPress—we’ll show you how to do the rest using WooCommerce, a free and open source plugin that allows you to easily set up a functioning web store, complete with payment and shipping options, in minutes.
SEO is the key to conquering the internet, and as the digital climate becomes increasingly saturated, it is becoming more important than ever to make sure that you are making every effort to get seen on the web. One of the easiest ways to give your sites a little extra boost is by implementing the right WordPress plugins.
Both Google and Yelp took these actions in response to the COVID-19 pandemic, which has changed the way many local businesses operate and completely shuttered the doors of others. In an effort to protect vulnerable local businesses, Google and Yelp are trying to prevent an onslaught of reviews that might be ill-informed or malicious in nature. Until things go back to normal, businesses need to be aware of how these changes will affect them online.
Helping small businesses navigate through uncertain times means you need to present them with reliable information and be prepared with what that means for them right now.
You might be thinking, I’m not accepting sensitive information through my website! Regardless of if you are in the business of accepting delicate information or not, having an SSL certificate is still incredibly important. Google continues to flag sites without SSL certificates as untrustworthy.