Creating long-form content takes time, resources, and effort. Once all the work is complete, you need to promote your content correctly in order to make the most of your efforts. There are many promotion options available, but across the board, it is helpful to be clear about the length of your content to potential readers. Advance notice of length means that people will allocate time to thoroughly read it if they are interested, spending more time on the pages as a result.
1. Social Media Promotion
Social media is a great way to share long-form content. However, do not feel limited to just sharing the headline once. Instead, pick out interesting quotes or surprising statistics and share those along with the link to your content. This allows you to share the same content multiple times without getting too repetitive for casual social media users who are simply browsing your profile. You may also want to create an infographic to accompany the content as a quick, digestible way to share information and capture the attention of your audience.
2. Email Newsletters
Another popular way to promote long-form content is with an email newsletter. It is very likely you already have a customer, donor, or subscriber list available. These are individuals who have already expressed an interest in what you do, which makes them the prime audience for your long-form content. Keep in mind you do not need to share the entire piece of content within the newsletter. Instead, lead with a paragraph or just a few interesting tidbits and then provide readers with a link so they can click through and read more.
3. Browser Push Notifications
After investing heavily in high-quality long-form content, push notifications can be yet another way to promote your work. Push notifications can engage users who are already familiar with your website, products, or services.
If the budget allows for the paid promotion of your long-form content, advertisements can certainly bring more eyes to your content. However, it is so important to only spend money on niche audiences who will recognize the value in your content and find it useful. For example, it would not make sense to blanket Facebook with advertisements leading to your long-form content about Ways to Make the Most of Apartment Kitchen Space. If you can target your audience, of course, then it may be very worthwhile to pay more per click if each click is a consumer searching for apartments.
5. Make Sharing Simple
If your long-form content is truly excellent, then readers will want to share it on their own. This is one of the best possible ways to share content because it costs you nothing and can have a tremendous impact on the right social networks. To make sharing simple, consider including buttons on the bottom of your posts that allow readers to quickly share the content on their preferred social network or even by email. Eliminating one of the steps for them can increase the chance of organic content sharing.
What we know is high-quality long-form content usually receives more backlinks and higher rankings. It is an opportunity to showcase in-depth industry knowledge and can be incredibly valuable to your audience. Whether you write your content or outsource it, long-form content can be a key way to increase traffic, conversions, and brand loyalty.